Hi and thanks for reading more about me!

My name is Cathryn Lavery. I live in Austin, Texas.

My Story

After graduating from Glasgow School of Art with a Masters in Architecture in 2011, I moved to NYC to start my architecture career.

In 2012, I launched my first Shopify store as a side project while working, and by 2013, I had left the architecture industry entirely.

A significant milestone came in 2015 when I launched the Self Journal on Kickstarter, raising $322,696 in 34 days.

In 2016, I launched BestSelf.co on Shopify, growing it from 0 to $2M in sales in just 9 months and winning the Shopify Build-a-Business competition.

The following year, 2017, we grew revenue 3.7x and won the Shopify Build a BIGGER Business competition in partnership with Tony Robbins.

I made a personal move to Austin, TX in 2018 after spending 7 years in NYC.

In 2019, BestSelf placed #318 on the Inc 500, and by 2020, I had bought out my business partner to become the sole owner.

Finally, in 2022, BestSelf was acquired.

Social Media Links

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The End

To keep reading, visit my blog here for my latest articles.

Additional Social Profiles

For some other places that you can find my profile... check these spots, although I don't use them as much: Medium, Behance, APSense, Issuu, About.me, Vimeo, Slideshare, Blogger, Linktree, and Personal Websites.

Or you can check what I'm up to these days on my Now page.

A few people I admire: Ayman Al-Abdullah scaled AppSumo and now coaches founders. Soren Arnsbo builds and acquires companies out of Denmark. Noah Berkson has built and sold multiple companies in Austin. Chris Petkas went from Navy SEAL to investing in small businesses. And Ben Hoffman runs cityHUNT, a team-building events company.